Registrato: 01/08/19 06:48
|Over the years , the Internet has evolved as the most effective tool for information and communication. It has a global reach and is cost effective. The Internet has made the lives of almost everyone easier. Earlier, the information was limited to one area only, but with the development of the Internet now almost everyone has access to the information available at World Wide Web. It has provided marketers a larger audience, wider coverage , improved correspondence between the vendor and marketer etc. All these advantages can be attained at lower prices.
What is Internet Marketing?
As the name suggests, Internet marketing is the marketing of products and services using the Internet as its medium. With the growth and advancement in the Internet almost all successful businesses are not communicating through this medium.
Objectives of Internet Marketing
The Internet marketing aims as doing the following:
Communicating Companys Message. Its vision, its products and its services.
Conducting Research. According to the demographics, preference and needs of existing and potential customers.
Selling goods , services, or advertising space over the Internet.
Advantages of Internet Marketing
In general, Internet marketing increases potential customers and brings traffic to your website. Whether you have an online business, partly online business or completely offline business , the Internet acts as a dynamic medium to advertise and generate more business. These days almost every company has made Internet marketing an important part of their marketing mix. There are several companies where this is the only form of marketing.
Components of Internet Marketing
From having your own website to placing banner ads on other websites, Internet marketing can be anything. The components of Internet Marketing have been defined below:
Website texts, images, audio and video elements are used to communicate the companys message online. It is used for keeping both existing and potential customers informed about the features and benefits of the companys products and services. Websites are the equivalent of offline brochures or mail order catalogs.
Search Engine Marketing. (SEM) Search engine optimization (SEO) , pay-per-click (PPC) ads or pay-for-inclusion (PFI) are some techniques applied to improve a websites ranking over the Internet.
Email Marketing. Relevant information about a product or service is distributed through email. Marketing is done through emailing newsletters or mass mailing of offers related to the companys product or services.
Banner Advertising. Similar to ads in newspapers or magazines, banners ads can be placed on a website for a fee.
Press Releases. A newsworthy story about a company, its products and services, people etc. is placed on the Internet.
This piece of information communicates the achievements of the company.
Blog Marketing. Comments can be posted , opinions can be expressed and announcements can be made in a discussion forum. You can host your own blog or post URL in other blogs similar to your product or service online.
Article Marketing. Writing articles related to your business and getting them published on syndicated article sites. These articles spread around the Internet and can increase traffic for your website.
Social Media. Is a relatively recent tool of Internet marketing. Facebook, Twitter, LinkedIn are an excellent example social media marketing.
Great designs and rich content can help you attract more users to your website. In order to boost traffic, ensure that your site is visually pleasing and contains information most useful to the users.
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:
? Problem solving
When these things fail , or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).
Each of these steps can be very valuable and powerful when done correctly. There are methods, approaches and steps that you can take to make each of these things (including hiring the consultant) more effective.
The problem is the first three items on the list suffer from a similar problem ? they all become too introspective.
Brainstorming too often becomes a short list of ideas that people have considered in the past , or things people tried at their last job.
Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone in the industry is looking at each other, and the bar may never be lifted high enough.
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham , who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don't do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or ?creatively emulate? their successes into your business.
Direct marketers have done this forever. Any good copywriting consultant tells you to build a ?clip file? of ads and sales letters that are effective. By keeping this ?file? of successful copy, you are able to refer to it for inspiration , ideas, unique phrases and more. The ?clip file? is a perfect example of creative emulation.